Anthem Venture Partners: Featured Portfolio Company [TrueCar]

TrueCar

www.truecar.com

Region
Southern California

Fund
Anthem Venture Partners I

Industry
Internet & New Media

Contributing Partners
Samit Varma
William Woodward

About the Company

TrueCar aims to be the first company to give consumers an informational advantage by providing them with actual, unimpeachable pricing information about what others are paying for their cars, and algorithmically determining what they should pay for their car. TrueCar operates a website syndicates their data through partner sites and blogs.

Company Heritage

Scott Painter, founder of TrueCar, previously founded CarsDirect, the IdeaLab-backed company that pioneered internet-based auto shopping. He went on to create Zag, the no hassle, online auto buying platform. In continuous pursuit of his vision to provide transparent pricing for auto buyers, Scott has now created TrueCar. TrueCar publishes the actual prices paid for new and used cars, which will allow for a much more rewarding auto buying experience. By removing the deliberate secrecy and complexity of pricing information, car buyers can be confident about the true value of the car they are purchasing.